Our mission is your success.
We turn innovative ideas into market triumphs through advanced optimization, commercialization, and marketing strategies. Our proprietary market insights help clients craft superior technologies and effective go-to-market strategies. Whether you’re a startup, mid-sized enterprise, or large corporation, we focus on minimizing market failure risk and maximizing your success.
Who we serve.
For over 30 years, we’ve partnered with leading organizations to optimize their products and technologies for market success. Our clients include innovation-driven companies, universities, and research organizations focused on commercializing new products. We also offer innovation management consulting and training to medium and large enterprises. We’re proud to have worked with many prestigious clients.
Trusted by the world’s leading organizations
Market sectors.
We serve a diverse range of B2B and B2C markets, excelling in healthcare technologies and university technology transfer and licensing. Our deep, targeted knowledge ensures tailored solutions that drive results for our clients.
A Proven Track Record of Success.
In a recent case study, we applied our proprietary innovation methodologies to help a client achieve a staggering $10 million return on their investment in our services—an outcome delivered at zero net cost to the client. This is just one example of how we consistently deliver tangible, measurable success for our clients.
Comprehensive Solutions
We provide comprehensive support across the innovation continuum, from ideation to full-scale commercialization. By integrating our in-house capabilities with those of our strategic partners, we deliver a seamless, cost-effective service experience. Our specialized product and technology development services ensure successful commercialization or licensing of your innovations. From early-stage assessment and ideation to full-scale market launch, our proven methodologies and deep industry expertise guide you every step of the way. Our most sought-after services include:
Innovation
Management
From Concept
to Market Launch Services
Fractional
Innovation Executive Services
Technology
Licensing Support
Product
Marketing Services
Market
and Technology Research
Product
Development Support
Support
Services for Startups
Turnkey
Sales and Distribution Services
University
Technology Licensing
Innovation
Training and Consulting
Pre-Launch
and Launch Planning
Manufacturing
and Packaging
Lean
Project Management
Full Service
Digital Marketing
Sales
and Distribution
Schedule a discovery call.
Get a free book 🙂
And we will ship you a copy of our founders bestselling book, Chaotic Change. Unlock your project’s potential with a free, no-obligation discovery call. Discuss your ideas with our expert team, and let’s explore how we can bring your vision to life with innovative solutions tailored just for you.
The entire innovation continuum.
From concept development to full-scale commercialization, our services support and optimize each step of your journey. Whether refining an idea or gearing up for a market launch, we ensure your innovations reach their full potential with precision and impact. Our services include:
Early-Stage Assessment
We offer a complete suite of early-stage assessment and ideation services to help optimize technologies for successful commercialization, ensuring your innovation is on the right track from the very beginning.
State of the Art Research
Our research services include comprehensive “State of the Art” assessments, identification of potential licenses or channel partners, competitive analysis, and market feasibility studies to position your technology effectively in the marketplace.
Innovation Optimization
Before your technology is prepared for commercialization or licensing, we work closely with you to ensure it has been fully optimized, enhancing its market readiness and potential for success.
Pre-Launch Insights and Strategies
Our proprietary methods go beyond outdated VOC and staged approaches, delivering superior insights that lead to more effective technology launches and licensing strategies, ultimately maximizing returns.
University Technology Transfer Support
Our services cater specifically to University Technology Transfer and Innovation Departments. Using cutting-edge approaches and advanced systems, we optimize technology transfer and management, ensuring seamless commercialization and maximizing the value of university-developed technologies.
Fractional Chief Innovation Officer Services
We provide a comprehensive, turnkey solution for managing all aspects of your innovation initiatives as a fractional Chief Innovation Officer. Our fractional CIO services have generated millions in ROI for clients, reducing risks and significantly enhancing the return on your innovation efforts.
Technology Commercialization à la Carte Services
Choose from our full range of services on an à la carte basis or opt for a complete end-to-end solution. This flexibility allows you to fill resource gaps cost-effectively without the need for full-time staff. Our services also include product manufacturing, sales development, and distribution.
About Our Founder, Nicholas Webb.
Nicholas Webb is a proven innovator with over 40 U.S. patents, including a tiny medical implant and early wearable tech. A bestselling author, his books on innovation and consumer-centric design have topped charts. He has served as Chief Innovation Officer at a leading health science university and been awarded a Doctorate of Humane Letters for his contributions to healthcare. Today, he captivates audiences worldwide as a keynote speaker, sharing insights from his extensive research and practical experience.
Fresh research.
Our founder, Nicholas Webb, is a #1 bestselling author renowned for his expertise in Innovation, Technology, Leadership, Consumer Experience, and Future Industry Trends. Beyond his research, we use TrendGPS, our proprietary market research method, which analyzes hundreds of data points—including micro and nano trends. This system provides clients with actionable insights, ensuring the success of their products and technologies in a rapidly evolving market.
Industries we serve.
We provide comprehensive product development and commercialization services across B2B and B2C markets. We also specialize in the Medical Device and Pharmaceutical industries, offering tailored services. Our expertise extends to supporting University Technology Management and Technology Transfer Offices (TTO) with a full suite of services to drive innovation and commercialization success.
Risk free
Client-Centric Process
With 30+ years of impeccable service, we’ve perfected an easy, transparent process to maximize opportunities and minimize risks. Interested in our services? Schedule a free discovery session. We’ll understand your needs, challenges, and opportunities, defining what success looks like for you. If our services align with your goals, we’ll provide a detailed proposal outlining services, timeline, and flat cost-no budget surprises. Our proposals are straightforward, transparent, and guaranteed. If this resonates with you, schedule a discovery session.